Pavithran
Media and entertainment customers face industry-wide transformation, with companies reinventing how they create content, optimize media supply chains, and compete for audience attention across streaming, broadcast, and direct-to-consumer platforms to help customers transform the industry, AWS aligns the most purpose-built media and entertainment capabilities of any cloud against five solution areas:
• Content Production
• Media Supply Chain & Archive
• Broadcast
• Direct-to-Consumer & Streaming
• Data Science & Analytics
With AWS, you can choose the best tools and partners for your workloads, allowing you to accelerate production launches and achieve a faster time to value. Industry leaders like Netflix, FORMULA 1, Discovery, and Disney use the cloud to pioneer new ways to entertain—launching new streaming services, expanding their content catalogues, and setting new viewing standards with audiences. It enables customers in the media and entertainment industries to launch production more quickly and experience a quicker time to value by making it simpler for them to choose the best partners and solutions for their most important workloads
Content creation
AWS offers the most comprehensive set of cloud capabilities for content creation. Studios use AWS to quickly set up remote artist workstations, editorial workflows, collaboration platforms, and rendering in the face of unprecedented audience demand for new content and growing adoption of remote production. You spend less time managing hardware and render farms when you use AWS, and more time creating and collaborating when you use virtual workstations that run on AWS GPU instances
Media Supply chain & Archive
Utilize Technology and Engineering Emmy Award-winning, industry-specific capabilities for media supply chain and archiving to centralize content storage, processing, creation, and distribution operations from the ground to the cloud. AWS has unrivalled experience supporting supply chain from ingest to processing, creation, and distribution to and from the cloud, as well as more than 80 AWS Partners with dedicated tools for media supply chain and archive applications.
Broadcast
AWS is the most popular option for broadcasters. AWS hosts more television channel ingest, processing, creation, and distribution workloads than any other platform. Customers such as FOX, ViacomCBS, and Discovery use an unrivalled portfolio of purpose-built AWS services and appliances, as well as partner solutions, to pioneer the future of broadcasting. Customers can position on-premises workloads where they are needed, building broadcast workflows on AWS for live events and 24/7 channels using AWS Elemental MediaConnect, a high-quality transport service for live video, and AWS Elemental Live, Conductor Live, and Statmux software and hardware for encoding live outputs.
Direct to consumer & streaming
AWS provides the most tailored services for direct-to-consumer (D2C) and streaming. AWS enables industry leaders such as Netflix, Disney+, HBO Max, Peacock, Discovery+, HULU, and Prime Video to deliver, monetize, and support live and on-demand media over the internet, bringing unparalleled experiences to screens around the world. AWS has over 15 years of media and entertainment experience, with services like AWS Elemental MediaLive, a broadcast-grade live video processing service, and AWS Elemental MediaConvert, a file-based video transcoding service with broadcast-grade features, continuing to lead the industry. More than 60 AWS Partners provide D2C and streaming workload support tools
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